We help brands innovate. Whether you’re a company looking to reinvent
a brand, a startup looking for a unique way to launch a new product or an agency
looking for a bit of pitch help. Icarus is your solution.


No matter who you are we help create big innovative ideas that
accelerate the consumer experience and everything in between.


We’re small by design, only employing a senior level strategic management team.
We then build your specialized creative/execution team through our expansive network
of talent, careful to choose the best fit for your brand/business needs.


We have worked together in Marketing for 17+ years as Strategic Account Leaders and have over
40 years of collective experience. Throughout our careers, we’ve been recognized for leading teams in translating strategy into compelling creative, integrated and award winning experiential, interactive
and advertising solutions for companies including Anheuser-Busch InBev, Rolling Rock, Grolsch, LG, SeaWorld, Nikon, St. Louis Children’s Hospital and Airocide Air Purifier – everything from grassroots
music programs, to technologically advanced consumer-generated concerts, and fully integrated advertising and digital campaigns to the launch of a new product. We are collaborative,
hands-on and adept at working with myriad partners.

Deborah Nobis


Susie Urschler



We are collaborators, who always have a point-of-view.  Enemies of ambiguity,
we will provide you a window into the ever-changing landscape that is marketing.

We promise to be mindful of your budget and pride ourselves in becoming experts in your business.
Never “taking” the brief, but instead “making” the brief, we will provide business-driving creative,

rooted in consumer insights.  We look for clients who believe in the same things we
do and realize the value in true partnership.

Need a branding agency?
Or maybe you’d just like to get to know us a little better?
Let’s talk.



Deborah Nobis

611 Foote Ave.

St. Louis, MO 63119

(314) 322.7766




Airocide Air Purifier Technology.

Airocide Air Purifier. Welcome to the Clear Air Revolution.


We grew this brand from a seedling and continue to nurture its growth, ongoing. Nearly four years ago, this start up client came to us with a name and a product – we conducted research to determine our ideal target audience and created the brand identity and architecture to reach them. After 2 years of planning we were officially keepers of the brand having developed all brand centric items including brand guidelines, retail packaging, brand and technology videos and an extensive launch plan. Plus we designed and wrote their corporate ecommerce website and were retained to manage and/or execute all ongoing marketing efforts.



Our challenge was to create a low cost/high impact awareness campaign to make an emotional connection with people who need in-home disability care or know someone who does.


Created a promotional campaign around the launch and duration of the regional, Children’s For Hope, TV show on KSDK. Elements included production of a micro-site that focused on the online viewing of the episodes and a behind the scenes look at the patients and doctors starring in the show. We managed/produced all aspects of the site, including photo shoots, copywriting and trafficking of the shows. All while working closely with Coolfire Originals, who created the show.



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