Born to soar

Born to soar

The Power of Dangerous Thinking

New business is the lifeblood of any agency. And yet, as our business becomes more and more project based, it’s often times hard for agencies to find the time, energy and resources it takes to win the pitch. 

That’s where The Icarus Agency can help.  

We believe in the “Power of Dangerous Thinking.”

While it’s almost never what’s executed, it’s often the thing that can triumph in the room.

Through decades of experience and a winning track record in pitches, Icarus has developed a finely honed sense of how to construct the “wings” of a new biz pitch. Winning new business is about flying close enough to the sun to amaze without getting burned.

Icarus is your new brand innovation consultancy. The agency’s agency.

Five dangerous things you should let your children do. (via TED)

Five dangerous things you should let your children do. (via TED)

Feather and Fire. Flight and Flame. The Power of Dangerous Thinking.
The myth of Icarus is often viewed as a cautionary tale against hubris (or maybe a tale in favor of listening to your parents) but deeper digging reveals something more.
Think about this - when young Icarus leapt off that cliff, he was flying. Previously a realm reserved for birds and gods, Icarus quickly and understandably became overwhelmed with the thrill and emotion of flight.
It wasn’t hubris then that killed Icarus. It was the exhilaration he felt from jumping off a cliff and soaring through the skies.
We can appreciate that.
Icarus is for those who are born to soar. 

Feather and Fire. Flight and Flame. The Power of Dangerous Thinking.

The myth of Icarus is often viewed as a cautionary tale against hubris (or maybe a tale in favor of listening to your parents) but deeper digging reveals something more.

Think about this - when young Icarus leapt off that cliff, he was flying. Previously a realm reserved for birds and gods, Icarus quickly and understandably became overwhelmed with the thrill and emotion of flight.

It wasn’t hubris then that killed Icarus. It was the exhilaration he felt from jumping off a cliff and soaring through the skies.

We can appreciate that.

Icarus is for those who are born to soar. 

Fate loves the fearless.
– James Russell Lowell
Account: We should have Icarus for this kind of deal.
Creative: How many up there? 
Account: Three or four. 
Creative: That’s countin’ our guy? 
Account: Not sure. 
Creative: So that means there could be up to five guys up there? 
Account: It’s possible. 
Creative: We should have f***in’ Icarus. 

Account: We should have Icarus for this kind of deal.

Creative: How many up there? 

Account: Three or four. 

Creative: That’s countin’ our guy? 

Account: Not sure. 

Creative: So that means there could be up to five guys up there? 

Account: It’s possible. 

Creative: We should have f***in’ Icarus. 


THE TYPICAL AGENCY: Runs at capacity and needs new business.
THE TYPICAL PITCH: Four agencies enter, one agency leaves. You have an hour. 
The two don’t always mesh. Icarus is your pitch team for hire. We can do everything from producing the pitch, to creating content, delivering a route, an idea or just filling in the gaps to help you create the pitch winner. We help your agency find the path to victory.


THE TYPICAL AGENCY: Runs at capacity and needs new business.

THE TYPICAL PITCH: Four agencies enter, one agency leaves. You have an hour. 

The two don’t always mesh. Icarus is your pitch team for hire. We can do everything from producing the pitch, to creating content, delivering a route, an idea or just filling in the gaps to help you create the pitch winner. We help your agency find the path to victory.


INNOVATION IS A PRACTICE. Your clients can’t do it fast enough. We recognize that in order for companies to grow, they need new product ideas, services or new propositions to do so. 
Through superior storytelling, we co-create Hit Brands and Products, then share and prosper on the intellectual property that springs forth.


INNOVATION IS A PRACTICE. Your clients can’t do it fast enough. We recognize that in order for companies to grow, they need new product ideas, services or new propositions to do so. 

Through superior storytelling, we co-create Hit Brands and Products, then share and prosper on the intellectual property that springs forth.


REINVENTION IS THE MOTHER OF INVENTION. All brands today need a big idea and many small ones to find their way to market with a compelling tale. Even established brands constantly need new stories to keep them relevant. We help find that unique place where the epic story meets the persuasion to act. 


REINVENTION IS THE MOTHER OF INVENTION. All brands today need a big idea and many small ones to find their way to market with a compelling tale. Even established brands constantly need new stories to keep them relevant. We help find that unique place where the epic story meets the persuasion to act. 

Born to soar

Born to soar

The Power of Dangerous Thinking

New business is the lifeblood of any agency. And yet, as our business becomes more and more project based, it’s often times hard for agencies to find the time, energy and resources it takes to win the pitch. 

That’s where The Icarus Agency can help.  

We believe in the “Power of Dangerous Thinking.”

While it’s almost never what’s executed, it’s often the thing that can triumph in the room.

Through decades of experience and a winning track record in pitches, Icarus has developed a finely honed sense of how to construct the “wings” of a new biz pitch. Winning new business is about flying close enough to the sun to amaze without getting burned.

Icarus is your new brand innovation consultancy. The agency’s agency.

Five dangerous things you should let your children do. (via TED)

Five dangerous things you should let your children do. (via TED)

Feather and Fire. Flight and Flame. The Power of Dangerous Thinking.
The myth of Icarus is often viewed as a cautionary tale against hubris (or maybe a tale in favor of listening to your parents) but deeper digging reveals something more.
Think about this - when young Icarus leapt off that cliff, he was flying. Previously a realm reserved for birds and gods, Icarus quickly and understandably became overwhelmed with the thrill and emotion of flight.
It wasn’t hubris then that killed Icarus. It was the exhilaration he felt from jumping off a cliff and soaring through the skies.
We can appreciate that.
Icarus is for those who are born to soar. 

Feather and Fire. Flight and Flame. The Power of Dangerous Thinking.

The myth of Icarus is often viewed as a cautionary tale against hubris (or maybe a tale in favor of listening to your parents) but deeper digging reveals something more.

Think about this - when young Icarus leapt off that cliff, he was flying. Previously a realm reserved for birds and gods, Icarus quickly and understandably became overwhelmed with the thrill and emotion of flight.

It wasn’t hubris then that killed Icarus. It was the exhilaration he felt from jumping off a cliff and soaring through the skies.

We can appreciate that.

Icarus is for those who are born to soar. 

Fate loves the fearless.
– James Russell Lowell
Jump…

Jump

Account: We should have Icarus for this kind of deal.
Creative: How many up there? 
Account: Three or four. 
Creative: That’s countin’ our guy? 
Account: Not sure. 
Creative: So that means there could be up to five guys up there? 
Account: It’s possible. 
Creative: We should have f***in’ Icarus. 

Account: We should have Icarus for this kind of deal.

Creative: How many up there? 

Account: Three or four. 

Creative: That’s countin’ our guy? 

Account: Not sure. 

Creative: So that means there could be up to five guys up there? 

Account: It’s possible. 

Creative: We should have f***in’ Icarus. 


THE TYPICAL AGENCY: Runs at capacity and needs new business.
THE TYPICAL PITCH: Four agencies enter, one agency leaves. You have an hour. 
The two don’t always mesh. Icarus is your pitch team for hire. We can do everything from producing the pitch, to creating content, delivering a route, an idea or just filling in the gaps to help you create the pitch winner. We help your agency find the path to victory.


THE TYPICAL AGENCY: Runs at capacity and needs new business.

THE TYPICAL PITCH: Four agencies enter, one agency leaves. You have an hour. 

The two don’t always mesh. Icarus is your pitch team for hire. We can do everything from producing the pitch, to creating content, delivering a route, an idea or just filling in the gaps to help you create the pitch winner. We help your agency find the path to victory.


INNOVATION IS A PRACTICE. Your clients can’t do it fast enough. We recognize that in order for companies to grow, they need new product ideas, services or new propositions to do so. 
Through superior storytelling, we co-create Hit Brands and Products, then share and prosper on the intellectual property that springs forth.


INNOVATION IS A PRACTICE. Your clients can’t do it fast enough. We recognize that in order for companies to grow, they need new product ideas, services or new propositions to do so. 

Through superior storytelling, we co-create Hit Brands and Products, then share and prosper on the intellectual property that springs forth.


REINVENTION IS THE MOTHER OF INVENTION. All brands today need a big idea and many small ones to find their way to market with a compelling tale. Even established brands constantly need new stories to keep them relevant. We help find that unique place where the epic story meets the persuasion to act. 


REINVENTION IS THE MOTHER OF INVENTION. All brands today need a big idea and many small ones to find their way to market with a compelling tale. Even established brands constantly need new stories to keep them relevant. We help find that unique place where the epic story meets the persuasion to act. 

The Power of Dangerous Thinking
"Fate loves the fearless."

About:

Icarus is a Brand Innovation Consultancy for Agencies and Startups.

CONTACT:
Deborah Nobis
314.322.7766
deborah@icarusagency.com

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