We help brands innovate. Whether you’re a company looking to reinvent
a brand, a startup looking for a unique way to launch a new product or an agency
looking for a bit of pitch help. Icarus is your solution.
No matter who you are we help create big innovative ideas that
accelerate the consumer experience and everything in between.
We’re small by design, only employing a senior level strategic management team.
We then build your specialized creative/execution team through our expansive network
of talent, careful to choose the best fit for your brand/business needs.
MEET OUR TEAM
We have worked together in Marketing for 17+ years as Strategic Account Leaders and have over
40 years of collective experience. Throughout our careers, we’ve been recognized for leading teams in translating strategy into compelling creative, integrated and award winning experiential, interactive
and advertising solutions for companies including Anheuser-Busch InBev, Rolling Rock, Grolsch, LG, SeaWorld, Nikon, St. Louis Children’s Hospital and Airocide Air Purifier – everything from grassroots
music programs, to technologically advanced consumer-generated concerts, and fully integrated advertising and digital campaigns to the launch of a new product. We are collaborative,
hands-on and adept at working with myriad partners.
We are collaborators, who always have a point-of-view. Enemies of ambiguity,
we will provide you a window into the ever-changing landscape that is marketing.
We promise to be mindful of your budget and pride ourselves in becoming experts in your business.
Never “taking” the brief, but instead “making” the brief, we will provide business-driving creative,
rooted in consumer insights. We look for clients who believe in the same things we
do and realize the value in true partnership.
Pitch Team For Hire
THE TYPICAL AGENCY: Runs at capacity, yet needs new business to grow.
THE TYPICAL PITCH: Four agencies enter, one agency wins. The truth is, you can’t always tap into the “A” team due to other client obligations. That’s where we come in.
Icarus is your pitch team for hire. We can do everything from producing the pitch, to creating content, delivering a route, an idea or just filling in the gaps to help you create the pitch winner. We help your agency find the path to victory.
Connection with your consumer is paramount to the success of your brand. We will design an engagement plan that places your brand in the mind and lifestyle
of your target.
Our creative ability spans from traditional advertising to website design and production to social media content and community management and everything in between. In fact, we aren’t partial to any particular medium, rather believe in doing what’s best for our clients and their business.
And as an added bonus, we have the flexibility to hand pick the perfect design team to execute your brand story and keep it alive.
All brands today need a big idea and many small ones to find their way to market with a compelling tale. Even established brands constantly need new stories to stay relevant. We help find that unique place where the epic story meets the persuasion to act.
Pitch Team For Hire
When your “A” Team Isn’t Available . . .
Connecting Brands to their Audience where they Live.
We Create your Brand Story and
then bring it to Life.
Reinvention is the Mother of Invention.
Airocide Air Purifier Technology.
Airocide Air Purifier. Welcome to the Clear Air Revolution.
AIROCIDE AIR PURIFIER
We grew this brand from a seedling and continue to nurture its growth, ongoing. Nearly four years ago, this start up client came to us with a name and a product – we conducted research to determine our ideal target audience and created the brand identity and architecture to reach them. After 2 years of planning we were officially keepers of the brand having developed all brand centric items including brand guidelines, retail packaging, brand and technology videos and an extensive launch plan. Plus we designed and wrote their corporate ecommerce website and were retained to manage and/or execute all ongoing marketing efforts.
Our challenge was to create a low cost/high impact awareness campaign to make an emotional connection with people who need in-home disability care or know someone who does.
Created a promotional campaign around the launch and duration of the regional, Children’s For Hope, TV show on KSDK. Elements included production of a micro-site that focused on the online viewing of the episodes and a behind the scenes look at the patients and doctors starring in the show. We managed/produced all aspects of the site, including photo shoots, copywriting and trafficking of the shows. All while working closely with Coolfire Originals, who created the show.
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